UNICEF
won’t stop
Client: UNICEF
Role: Project manager, brand strategist, and copywriter
the story
COVID greatly impacted UNICEF's ability to raise funds from in-person events and needed to quickly launch an online virtual experience to continue their life-saving initiatives.
the solution:
We worked alongside UNICEF to promote their event by creating a variety of assets ranging from social media posts, HTML emails, and even an event playbook to help provide details about the event such as who was performing and more.
the fun part:
Seeing the global difference made for those who need it most and the overall event response exceeded UNICEF's expectations.
190+ countries supported
$650K raised during the event broadcast to help children in need
