I’m Lovin’ It
(across multiple agencies)
Client: McDonald’s
Role: Project Manager, Social Strategist, and Copywriter
McDonald’s — Regional Campaigns & Social Content
I partnered with the southeast regional marketing team to concept and create social media content for community activations, sponsorship campaigns, and product launches (like the debut of their crispy chicken tenders).
The goal was to make every post feel local and relevant.
Agency123
When a global powerhouse like McDonald’s builds an agency to serve its own marketing needs, that agency has to have just as much personality. Enter Agency123 — named for the Pantone color of McDonald’s iconic gold.
I helped concept and create brand materials and merchandise for the agency’s official launch, blending wit, design, and a little McDonald’s fun.
This was also the beginning and end of my modeling career.
B2B materials
I assisted in copywriting and project management for a range of internal pieces, including annual reports, equal pay initiative announcements, and employee infographics. Each one translated complex information into language that felt human, transparent, and on-brand.
