the global
wish force
Client: Make-A-Wish
Role: Brand strategist and copywriter
the story
The global non-profit needed to roll out its new brand... well... globally.
And with over 1,000 international chapters, the guidelines had to be thorough yet flexible. The age-old brand guideline conundrum. Am I right, folks?
the solution:
After speaking with a variety of chapters, Make-A-Wish kids, and internal team members, we put together one of the most comprehensive brand guidelines on the market. Nearly 150 pages long (capped at 149). the guidelines provided strict rules for brand usage but also editable templates for chapter use to give them moments where they can add their own creative flair… while still being undeniably make-a-wish. The guidelines included examples of save-the-dates, social posts, station signage, and more.
the fun part:
Working with a brand that makes such a difference worldwide leaves even a verbose copywriter like myself at a loss for words.
I'd have to say the best part of this experience was getting to listen (spotting a theme here?) to the kids stories and build inspiring content based on that.
