driven by
dreams
Client: Good Tidings Foundation
Role: Project manager, brand strategist, and copywriter
the story
The Good Tidings Foundation has completed over 200 projects by creating opportunities for kids to dream and explore their talents athletically, artistically, and academically. But to continue their mission, they needed help telling their story and raising funds to make a difference.
the solution:
As the lead brand strategist for good tidings, I helped them rebuild their brand. Beginning with a messaging house, tagline, and website, we refreshed their story.
From there, I worked with them on their 25for25 anniversary campaign seeking to engage younger donors. Content for the campaign included targeted digital ads, HTMLs, and event activations.
the fun part:
While we saw an increase in visits to the website and donations (yay!), getting to work with Larry Harper, the founder of the organization on a personal level, was an absolute dream. We still keep in touch regularly, and working with GT is the highlight of my career thus far.
