built on tape
Client: Fujifilm
Role: Lead campaign strategist
the story
Tape is an extremely reliable and cost-effective data storage solution. But the mere sound of it can make some data managers shutter in fear.
And so, Fujifilm needed a campaign strategy that educated data managers on the benefits of what tape can do for businesses.
the solution:
After speaking with a variety of current tape users and haters (that's my term), we learned the benefits we needed to communicate through a foundational messaging strategy. That was then rolled out digitally across Linkedin, Reddit, Quora, industry websites, and more.
I lead the overall messaging strategy from end-to-end creative development and throughout the entire campaign digital optimizations.
the fun part:
Some really really great results.
1,600 qualified leads
49% increase in website visits
17.02% conversion rate increase
81% CTR increase in programmatic
